Now that the Apple Watch is here, Apple has quietly decided to start clamping down on submissions to the App Store. Mention a competing smartwatch — like the Pebble — and there’s a good chance your app will get rejected.
That’s what happened to the developers of the SeaNav US app recently. Their app wasn’t a new submission. It had been sitting in the App Store for quite some time, and they’d never run into any issues getting updates approved in the past — despite the fact that the description and metadata for SeaNav mentioned the fact that the app offered support for Pebble’s smartwatches.
Officially, Apple says the app included “irrelevant platform information.” It sounds pretty shady, but in Apple’s defense, they reserve the right to do exactly that. It’s clearly spelled out in their submission guidelines. Section 3.1 states that “Apps or metadata that mentions the name of any other mobile platform will be rejected.” That’s pretty clear, right?
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