Who ripped one in the elevator? Don’t look at the Apple Watch, because the company wants zero association with faux flatus functionality. In fact, there are now specific rules forbidding such things.
The new guidelines come in response to an app called Fart Watch, which utilizes the connection between the Apple Watch and the iPhone so that the user could place the phone in one location and then trigger a number of sounds with the watch from a distance, like a high tech (and ridiculously expensive) whoopee cushion.
Apple didn’t take too kindly to that particular brand of app creation and rejected Fart Watch from the app store. Fart Watch didn’t make the grade because it apparently duplicated a variety of apps that already exist, didn’t comply with the use of Apple trademarks and, most simply, is a fart app. “We do not accept fart apps on Apple Watch,” the tech company said.
This might sound like a familiar story to anyone paying attention to the App Store since it kicked off. Back in 2008, an app called iFart raked in $10,000 a day at $0.99 a pop. There was even a big legal stink when the Pull My Finger app parent company sued iFart’s InfoMedia over “unfair business practices.” The whole iFart business was eventually put up for sale on ebay. There was even the time that Apple’s director of applications technology Phillip Shoemaker came under fire for being part of a company that made apps like Animal Farts. That’s a lot of hot air over a pretty goofy idea, but we all knew someone who had one of those apps, right?
Whether Apple wants to keep its digital timepiece a bit classier than previous devices remains to be seen. It seems very likely that the company simply wants to avoid having their name associated with fart app lawsuits. At the end of the day, Apple’s motto seems to be, “No matter who smelt it, we have not in fact dealt it.”
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